Record of Chemical Industry Division actively promoting 1xBet game app model transformation
“Hello，Are you the person in charge of procurement of Hebei Agricultural Production Materials Group Co., Ltd.？April，You purchased small particle urea 1xBet game app our Fengxi Group and large particle urea 1xBet game app the Coal-based Synthetic Oil Company，Now make a phone call to review the product usage。”May 10，Chemical Business Department customer service staff dialed the number，Proactively understand the demands of customers、Resolve questions。
In recent years，Chemical Division insists on customer-centered，Based on empowering value creation，With the goal of promoting grassroots units to transform their business models，Start with business model and management model，About how to supervise enterprises to change 1xBet game app "sitting" to "walking"，Price benchmark determined、Key tasks in customer management and other aspects，Guiding enterprises to transform 1xBet game app "doing business" to "doing business"，Further provide quality services to corporate customers，Enhancing customers’ sense of gain。
Expand new 1xBet game app channels
Over the years，Although chemical product sales already have mature national offline terminal sales channels，But the Chemical Division is still actively exploring new channels。“Since last year，Overall arrangements by business department leaders、Precise deployment，We are committed to promoting chemical product platform sales，Strive to create sunshine、Transparent、Open sales model，Transfer 1xBet game app offline sales to online，Based on the traditional sales model，Build a new marketing channel entrance，While realizing the transformation of business model，Through full competition，Maximize profits。” Yu Pengyan, Director of the Brand Marketing Management Department of the Chemical Industry Division, told reporters。
The beginning of this year，The Group’s five chemical products, urea、Ethylene glycol、Naphtha 2#、Sulfur、Residual wax has been moved to Lu’an Chemical 1xBet game app Platform，Achieved online bidding sales。“In order to provide all customers with an open, fair and transparent online bidding environment，Optimized the platform，Added bidding delay mechanism。This mechanism effectively eliminates customer opportunism，Maximize the fairness of bidding。" Liu Yingming, head of operations of Lu'an Chemical 1xBet game app Platform, told reporters。At the same time，After the bidding is completed，The platform announces bidding information and bidding results as soon as possible，The entire bidding process is completely open and transparent。"Discovered after a period of operation，Platform online bidding sales，Not only gives full play to the market mechanism，Also realized the survival of the fittest among customer groups，It also effectively makes up for the shortcomings of the pricing mechanism，Avoid excessive deviation between internal pricing and market。”
Meanwhile，The dividends brought by online bidding sales on the platform are far more than this，Customer resources for similar products have been effectively integrated，The same or different products 1xBet game app different companies have been sold in combination on the platform，This was something the marketing management department did not expect。Hebei Agricultural Production Materials Group is an old customer of Fengxi Group’s small particle urea，After using the platform’s online bidding sales model，At the beginning of the year, small particle urea 1xBet game app Fengxi Group and large particle urea 1xBet game app Coal-based Synthetic Oil Company were purchased 1xBet game app the platform。"There is also Wenxi County Jinfengyuan Agricultural Materials Co., Ltd.，Originally a customer of ammonium sulfate, a by-product of the electronic platform，After the urea product goes online this year，Also participated in the competition of Fengxi Group’s urea products，Injecting new vitality into bidding activities。" Liu Yingming said，“Platform bidding sales provides a new unified platform for the sales of various products，Breaking through product sales barriers，Reduce corporate publicity costs，Improved customer value-added services，Form a more lasting competitive advantage for the enterprise。”
Old customers have developed new marketing mix，So how to attract new customers，Becoming the top priority of the Marketing Management Department of the Chemical Division。“We have learned several traffic diversion methods on the market，Find the most suitable traffic diversion tool for our products，So attract customers through multiple channels，The cumulative number of customer resource pools has reached 352，The hourly views of the electronic platform are 1xBet game app 9-10 am on March 22nd，Reached the highest number since development 68.80,000 times。" Liu Yingming said。In it，Shouyang Chemical Ethylene Glycol、The bidding atmosphere for coal-based cleaning company naphtha 2# and residual wax products is active，New customer bidding effect is obvious，Realized multiple premium transactions。For example, the Naphtha 2# product of Coal-based Clean Energy Company has been online for only one month，In the online auction on April 16，Customer freely bid more than 20 times，The starting price is 250 yuan higher than the previous one，Sold at a premium of 50 yuan to 60 yuan。Successful use of traffic diversion tools，Opened a new brand marketing model for the Chemical Division，Promote both brand and sales improvement。
Actively embrace 1xBet game app
“What are the aspects that buyers are most concerned about？”“High 1xBet game app、Cheap！”
Multiple brainstorming，Let the Chemical Division finally put the focus of marketing on product quality and 1xBet game app。Quality is strictly controlled by the enterprise，How to optimize product prices，The Chemical Division finally sets its goal on the benchmarking road。
Although the method is "old"，But the idea is not "old" at all。“This year we have upgraded our benchmarking methods，More refined selection of product categories，Benchmarking 1xBet game app product categories in 2023，Benchmarking down to specific product models，Through the analysis of annual sales volume and price，Focus on selecting 38 main product models 1xBet game app 15 major manufacturers for price benchmarking。" Yu Pengyan told reporters。
Determined the general direction，The marketing management department is thinking about the details again。Same model，The quality also varies，Want to benchmark carefully，They are studying “1xBet game app based on quality” again，Based on product quality indicators，Select the mainstream 1xBet game app in the place of origin or consumption of products of the same quality as the benchmark，The benchmark 1xBet game app is more reference。“For example, our liquid ammonia products，Using the mainstream market 1xBet game app in Shanxi, the place of origin, as the benchmark，Caprolactam、Nylon 6 products select East China, the main consumer area, as the benchmark。" said Ma Long, Director of the Brand Marketing Management Department of the Chemical Division。
The reporter saw a thick report in the marketing management department office，Understand and know，These are daily benchmarking and monthly benchmarking analysis reports reported by the grassroots。“This year we pay more attention to hierarchical management，A two-level benchmarking system has been established for price benchmarking，The first level is the grassroots unit level，Mainly do daily and monthly benchmarking。Each unit analyzes and compares the market price and actual selling price of main products，Prepare price benchmarking daily report、Monthly Price Benchmark Analysis Table，Perform benchmarking to find differences，Develop targeted improvement measures，Gradually improve product market competitiveness。" Ma Long told reporters，"Caprolactam 1xBet game app Taiyuan Chemical New Materials Co., Ltd.，The annual average deviation of product selling prices last year narrowed to -6.0%，The deviation in the first quarter of this year has narrowed again by 3% compared with 2023.4%，This is equivalent to an increase of 406 yuan in selling price per ton of products，The marked price difference allows us to guide companies to optimize their product structure in a more targeted manner。”
As for the management level, the 1xBet game app unit level is also benchmarked，They are mainly responsible for selecting products with high added value and high sales volume，Check the market price of products in the same period through authoritative websites，Draw the actual selling price and market price trend chart of the product，Long-term analysis，Improve the ability to grasp cyclical changes in the market。“February this year，Liquid ammonia prices fell sharply，The price of liquid ammonia was once close to or even lower than the price of urea products in some companies，Our prompt and dispatch headquarters、Manufacturing enterprise communication，Feedback price changes，Form production、Sales linkage mechanism，Guide enterprises to adjust product structure based on 1xBet game app calculations，Maximize benefits。"Ma Long said。
Who actively embraces change，Whoever has the upper hand，“Sitting in 1xBet game app” becomes “doing 1xBet game app”，Explore the market with new marketing concepts。Next step，The Group’s Chemical Division will continue to optimize the sales environment，Improve service quality，Make full use of the cloud meter system，Monthly orders to customers、Analyze the situation of picking up goods and so on，Strive to develop more high-quality customers，Promote high-quality development of enterprises。
（Text/PictureQin Zibing Shi Wenjin)
Editor: Hao Jiali